A simple, low cost and unique solution to packaging laser cut wooden phone backs for local startup Carvd.
The simple ridge and slot in this design means when placed inside the product doesn't slip out of the packaging while also using the minimal amount of stock per piece. When opened the design causes the phone cover to remain standing upright creating it's own display, encouraging stockists to give the product more shelf space than they otherwise might as well as adding an interesting and surprising edge to those buying the product as a gift.
The use of untreated recycled card ties in with the brands identity and keeps both monetary and ecological costs down. The initial pitch had rounded corners to mirror those of the product and was left completely free of any print to further reduce costs.
Finishing the design up with a simple but high quality colour wrap to inject a splash of colour and branding. Using the reverse surface for application instructions and any extra information would allow the overall design to remain clean and crisp.
An additional advantage of using a wrap was that it could be carefully opened and reclosed without damage, allowing retailers and buyers the opportunity to fully view the design and quality of finish before purchase. This being particularly beneficial as the client were new to the market and offering designs on a variety of types of wood.
I really enjoyed my first foray into the world of packaging so do get in touch if you're looking for a simple and playful solution to a packaging problem. I'd love to give something else a go!